Advertising policy

Types of material

Editorial — produced by the newsroom, not paid for and not approved by any outside party.

Sponsored — published on a commercial basis.

Partner — produced together with a partner, but subject to editorial review.

Labelling

Sponsored and partner material carries a visible label both on the card and in the article itself.

The label is set in the editorial system and cannot be removed at a client's request.

Links in commercial material

External links in sponsored and partner material are published with rel="sponsored", as Google's rules for paid placement require.

Such a link does not pass ranking signal. Working around that would breach the rules and put both the client's site and ours at risk of penalties.

What we do not promise

We do not promise a position in search results, growth in the client's search traffic, or the transfer of ranking signal to their site.

We do not sell links as a means of influencing rankings.

A publication delivers brand visibility, referral traffic and indexing of the article itself. We say so plainly, before any agreement.

What we do not publish

Material containing unverifiable claims, hidden advertising without a label, and text written for keywords rather than for readers.

Batches of near-identical articles from one client differing only in substitutions.

Advertising prohibited under the laws of Uzbekistan.

Editorial review

Commercial material goes through an editor: for accuracy, for fit with the publication's subject matter and for value to the reader.

The newsroom may decline to publish or require changes. A refusal is unrelated to the size of the budget.